Craig H. Misrach is the President of UpLyft™ and joined the organization in 2018 to help spearhead the company’s product launch and commercialization efforts. Prior to UpLyft™, from 2006-2014 Mr. Misrach was the Founder, Chairman and CEO of Freedom Meditech, a diabetes medical device company he led from concept through FDA 510(k) clearance and global marketing and sales. Freedom Meditech completed a sale of the business to Sinocare, LTD in China in November 2016. Mr. Misrach began his career at Deloitte where as a Senior Accountant he audited various lower middle-market businesses and assisted in the preparation of S-1, 10K, and 10Q filings for various public companies. In addition to his responsibilities at UpLyft, Mr. Misrach is the Founder & Managing Director of Poppy Capital (a private equity acquisition fund) and serves on both the Board of Directors and Investment Committee at the Jewish Community Foundation San Diego ($600M+ philanthropic endowment). Mr. Misrach maintains an active Certified Public Accountant (CPA) license in the State of California, has a B.S in Accounting and Finance from Indiana University, and an MBA in General Management from the Darden Graduate School of Business at the University of Virginia.

UpLyft –

San Diego, CA

1-619-846-6666 (cell)