Marketing is my passion, it’s what excites me, ignites me and motivates me. Throughout my professional career, I have had the opportunity to experience various positions, to include my early years as an Account Executive and Account Supervisor, to Vice President of Client Services, and VP of Strategic Planning Initiatives, to Business Development, to Business Operations.
Currently, I am CEO of Katana, a full-service Managed Programmatic Solutions Provider servicing agencies and marketers. We provide our clients the ability to transform a standard media buy into multi-faceted campaigns that are continuously optimizing, resulting in maximizing ROI across various digital platforms on a real-time basis to include display, rich media, video, mobile, text, social, search, radio and TV.
I believe in removing the clutter, delivering ROI against set key performance indicators, and providing results for clients who recognize the value in applying the latest digital technology into their marketing campaigns.
Specialties: Brand development, strategic planning and positioning, integrated offline and online media planning, performance-based media campaigns, direct response and direct marketing advertising campaigns, senior management and training, budget and operational management, programmatic/RTB media trading, company financial budget planning, business operations, executive leadership and management, mentoring and fostering a positive culture and environment for employees to learn and grown within.