Sarah Hardwick

Sarah is founder and CEO of Zenzi, an award-winning agency leading the values marketing movement. Zenzi uses psychology to better understand how buyers make decisions and forge deeper, more meaningful relationships between brands and customers.

Zenzi’s approach draws upon decades of research proving that values are one of the most powerful drivers of consumer behavior. Our proprietary analysis tool identifies markers in customer data that predict how people will think, feel, behave and communicate. We turn these insights into actionable strategies that boost engagement, loyalty and profits.

Since forming Zenzi in 2002, Sarah’s high energy and passion have fueled the company’s growth and attracted clients including Nestle, Chiquita, Ghirardelli Chocolate, Shea Homes, Grand Pacific Resorts, DIRECTV, MapQuest, Grocery Outlet, and many more.

Sarah has achieved certification as a Woman Owned Small Business. She has been quoted in publications such as PR Week and awarded with Best Communications Campaign, Best Young Entrepreneur and one of the city’s Most Admired CEOs. She blogs regularly on, and you can follow her on Twitter @SarahZ.