Sioma Waisburd

Sioma is a Wellness Entrepreneur and experienced in product development and marketing, after more than 13 years working in the CPG Industry. He is passionate about well being and convinced nature is our best ally, determined that pleasing our sense of taste does not have to be instead of pleasing our sense of health.

He is the founder and CEO of Whole e Nature, an innovative functional beverage company based in La Jolla, CA with products such as Wonder Fuel, a first of its kind organic and vegan superdrink based on Coconut MCT Oil currently distributed all over the US.

He is also Co-Founder and Board Member of Chosen Foods, a world leader in developing and marketing super-food based novel products such as oils, condiments and snacks using highly nutritional and ancient ingredients such as Chia, Quinoa and Avocado oil.

Prior to that he was responsible for International Sales and Marketing at EVSA, a Mexican family company that manufactured and owned brands such as the Shampoo Vanart and Pomada de la Campana, two of the most iconic CPG brands in Mexico with over 100 years in the market that were acquired from Pfizer in 2004.

Sioma holds a BA in International Relations and BBA in Business Administration from the University of San Diego and an MBA from Babson College. He is also a Certified Somatic Coach from the Strozzi Institute.