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The Master Key Workshop: Unlock the Power of your Second-in-Command

October 29, 2019 @ 8:00 am - 11:30 am

The Master Key Executive Workshop

Unlock the Power of your Second-in-Command


“The Master Key Program is one of the most important things you can do for your business, your team, and your future. Every entrepreneur needs this if they want to be freed up from unnecessary noise and do what they are great at to grow their business.” — Hugh Massie (EO Atlanta Member)

Ranked 9.76 out of 10, this transformational workshop will allow you to experience how a Key Executive can transform your life and business by reducing the “noise”. This is a collaborative workshop for you to attend with your Master Key Executive. This is the person in your organization who is a direct report to you, i.e. a COO, a “second in command”, “right-hand person”, etc.

Do you experience any of the following?

➔ Feel as if you are the only one in the business losing sleep
➔ Feel anxiety and doubt about the business
➔ Have low trust that things will be accomplished
➔ Feel like the only person who brings value to outside relationships ➔ Feel the need to do everything yourself

➔ Check on every detail of the business because you don’t know what’s going on ➔ Receive a lot of feedback that your new ideas are driving others crazy
➔ Are so busy doing everything but not have time to do what you do best
➔ Follow up on things multiple times until the items are completed

The solution? Reduce the noise.

The typical Entrepreneurial CEO spends less than 20% of his/her time doing what brings the greatest value to the organization. An effective Master Key Executive, when given the right development tools, can give you the emotional freedom you need to make the best use of your time, and at the same time, your Master Key Executive is given the freedom to grow as a leader.

This workshop will provide unlimited value to you and your Master Key Executive, allowing you to focus on what you do best, and feel really great doing it knowing that your Master Key Executive is thinking like an entrepreneur. It has helped hundreds of fellow entrepreneurs reduce the noise and lead a high performing organization.

This transformational workshop provides immediate take-home value.

Check out this video ​to learn more about the workshop.


This is a collaborative workshop for EO members and their Master Key Executives. EO members should attend WITH their Master Key Executive. This is the person in their organization who is a direct report to the EO member, a “second in command”, “right-hand person”, key executive, etc.

-Guests: Members attend with their Key Execs (COO, a “second in command”, “right hand person”, etc.)
-Guests: Sponsors attend with their COO, a “second in command”. “right hand person”, etc.

Register using eonetwork.org. If you register but don’t show up, there is a $50 charge to cover event expenses based on the registration count. To un-register, email jennifer@eo-sandiego.org.

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Event Center
4225 Executive Square #150
La Jolla, CA 92037 United States
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