Last week we looked at our Sales Organizations, and this week we are looking at the marketing organization of our members. As shown in a previous article, 2/3rds of our chapter's members said they are the leader responsible to drive marketing. And 75% have at least one full time marketing employee or equivalent. Let's look deeper at the strategies we believe are most effective at driving leads.
1. ALL Members: The Most Used and Effective Marketing Strategies:
2. Members Growing 20%+ YOY: The Most Used and Effective Marketing Strategies:
3. B2B Members Growing 20%+ YOY: The Most Used and Effective Marketing Strategies:
B2B is the largest percentage of our members, with 46.99% targeting it exclusively and another 26.51% targeting both B2B and B2C. For those focused on B2C, you can see how far Online Advertising drops in this group because that is the most valuable channel to B2C members.
For those who put "Other" the high value marketing strategies entered were Referral programs, Public Relations, Trade Shows
4. Leads per month are slightly higher for high growth companies.
While high growth members close a higher volume of deals, they don't dramatically outperform all members in lead generation.
5. The biggest difference in lead volume is B2B versus B2C (no duh)
More to come as dive deeper into CRMs, Marketing Automation, the Sales & Marketing metrics people use to manage their business and more!
I am excited for us to learn from each other as mentioned, our chapter seeks to increase member-to-member value through curating and creating valuable content that you care about. GROWTH is the first theme that will be unpacked for the next several months but over the year we will focus on 4 themes GROWTH, SCALING your operations, creating a winning STRATEGY and MONEY.
Feel free to reach out to me if you have questions!
EO Member since 2009