EO San Diego Podcast: Episode 3 with Jennifer Case – Finding Opportunity in AI
Limitless Growth Podcast Episode: The Journey of Law Tech AI — with Jennifer Case
In this episode of the EO San Diego Podcast, hosts Jason Lee and Marc Gallo sit down with Jennifer Case, the CEO and founder of Law Tech AI. Jennifer’s journey is a remarkable testament to resilience, adaptability, and the unyielding spirit of entrepreneurship. From practicing law to transforming cooking oil into biodiesel, and now pioneering artificial intelligence for law firms, Jennifer’s path is one of constant reinvention.
From Lawyer to Biofuel Pioneer
Jennifer’s career began in law. After graduating from law school, she spent several years practicing as an attorney, handling everything from contract writing and negotiation to lobbying for legislative affairs. But her ambitions stretched beyond the courtroom.
In what would be her first major entrepreneurial leap, Jennifer founded New Leaf Biofuel, a renewable energy company that converted used cooking oil into biodiesel. She ran New Leaf for 18 years, navigating the heavily regulated industry with grit and determination.
“We were an industry that was commodity-based. Most of the money we made depended on who was in office…our carbon credits were subject to election cycles. It was just really, really complicated.”
Her time in renewable energy wasn’t without its challenges. New Leaf’s success was tightly intertwined with political tides and regulatory shifts, forcing her to master the art of adaptation. Despite the hurdles, Jennifer grew New Leaf into a successful venture before selling it in 2023.
Finding Opportunity in AI
After selling her company, Jennifer planned to take a year off, but true to the spirit of an entrepreneur, her break lasted only three months. A LinkedIn post announcing her departure from New Leaf caught the attention of her former law firm. They reached out, curious if she would consider returning to law. But Jennifer had a different vision.
“I asked them what they were doing with artificial intelligence…they were doing nothing. They were scared of it.”
That conversation sparked the idea for Law Tech AI—a company dedicated to helping law firms adopt AI ethically and strategically. She recognized a massive gap in the legal industry’s understanding of artificial intelligence and saw it as an opportunity to bridge the divide.
The Birth of Law Tech AI
Founded on the principles of accessibility and strategic implementation, Law Tech AI empowers law firms to harness the power of AI responsibly. Jennifer’s legal background, paired with her entrepreneurial drive, positioned her uniquely to educate firms on both the practical applications and ethical responsibilities of AI.
“Law firms are notoriously conservative. Some of them aren’t even in the cloud yet. They were scared of AI, and I knew I could help them navigate it safely and effectively.”
Jennifer isn’t just teaching firms how to use AI; she’s helping them understand how to do it in a way that aligns with legal ethics and professional responsibilities.
EO: A Community of Support and Growth
Jennifer credits much of her entrepreneurial spirit and resilience to EO. Though she didn’t join EO during the early years of New Leaf Biofuel, she’s fully embracing it with Law Tech AI.
“I’m literally made my first hundred dollars last week. I’m starting from scratch, but being in EO from the beginning this time, it feels like I’m in the accelerator program.”
Through EO, Jennifer found a network of founders who not only understood the journey but also shared it. She recalled attending a leadership conference with her EO chapter just days after the sale of her company:
“I walked into every room and told everyone the same story. I was let go after 18 years. And what I got back was just magical.”
Her vulnerability was met with empathy and support—a testament to the strength and solidarity of the EO community.
What’s Next for Law Tech AI?
Jennifer’s vision for Law Tech AI is bold. She’s building a series of educational courses for law firms, introducing AI principles and practical applications. Her first course, AI for Lawyers, is already live, with five more planned by the end of the year. Beyond courses, she’s planning to launch VIP coaching for select law firms, helping them integrate AI seamlessly and responsibly.
She also envisions a bi-monthly mastermind group where AI-curious lawyers can share their experiences and challenges. For Jennifer, it’s not just about building a business; it’s about creating a community of forward-thinking legal professionals ready to embrace the future.
“I want to build a community where lawyers can communicate with each other, share best practices, and learn how to integrate AI without losing sight of their ethical responsibilities.”
Final Takeaway:
Jennifer Case’s journey is proof that resilience, community, and the right mindset can transform challenges into opportunities. Her story with Law Tech AI is just beginning, but her commitment to innovation and ethical technology adoption promises a bright future—not just for her, but for the entire legal industry.
“If you want to become a lawyer, make sure you’re putting AI first. And if you’re thinking about joining EO, just do it. The ROI is bigger than you can measure.”
Listen to the full episode to hear more about Jennifer’s journey, her thoughts on AI in the legal space, and how EO has helped her build her next big idea.
